Conference Keynotes
& Breakout Sessions
ASK ABOUT OUR ALL-NEW
SESSION:
SWOT's the Future of School Meals?
Using
"Strengths/Weaknesses/Opportunities/Threats"
Analysis to Move Your Child Nutrition Program Forward!
These sessions are designed to deliver excitement and learning,
insight and fun to your next state association conference or group
meeting.
 Depending on your needs and audience, any of these sessions can be
a keynote presentation, especially for a directors' meeting with a specific
focus. But we've noted several motivational and inspiring sessions that are particularly suitable for a 45-90
minute conference keynote for mixed groups of administrators, employees, state office folks, and other
conference attendees.
John can do several sessions in one day -- for
instance, a keynote address and two breakouts -- or sessions spread out over several days. We're
completely flexible concerning session lengths and scheduling, so please let us help you make your next
conference or meeting a rousing success!
Please click on the session name below for a fuller
description.
KEYNOTES (great for a general session or keynote speech to
a mixed group -- please note that many other sessions can be presented as keynotes, as
well)
Turning Service
Into Sales!
45-90 Minute Version of the Employee Seminar on "Finding Your
Place in the School Meals Marketing Picture, Tailored to Entertain and Enlighten a Mixed Audience at a
General Session. This "conference" version is shorter, but still includes all the jokes and fun
(and prizes!) -- it's ideal for all the attendees at a state
conference.
Seize the Market!
Want to Know Success in Your Child Nutrition Programs? Then Know
Your Targets. Know Your Strengths. And Know that Good Public Relations Is Everyone's
Business!
Are You Nasty or
Awesome?
45-90 Minute Version of the Employee
Seminar on "What Kids Think of Us and Why We
Should Care," Tailored to Entertain and Enlighten a Mixed Audience at a General Session.
Kids Are
Talking!
60-90 Minute Version of the Employee
Seminar on "Listening Skills to Keep Your Customers -- and
Yourself -- Smiling" Tailored to Entertain and Enlighten a Mixed Audience at a General
Session.
PUBLIC RELATIONS
Talk the
Talk: Reputation Management For Child Nutrition Programs
Communication Strategies to Help Position Your Child Nutrition Program for Success in the 21st
Century's Marketplace of Ideas
Your Image
is Always Showing
Creating a Consistent and Effective Identity Campaign for Your Child
Nutrition Program
Recall!
Public Relations Crisis Management for Child Nutrition
Programs
Don’t Waste Your 15 Minutes of
Fame!
Practical Presenting Tips for Child Nutrition
Professionals
If You Build It Up,
They Will Come
Strategies for Designing, Promoting, and Managing Press Events Guaranteed to Bring
You Lots of Positive (and Free!)
Publicity
Every Week is School Lunch
Week!
Nine Strategies to Help You Consistently
Generate Good Publicity for Your Programs Throughout the Year
MARKET RESEARCH FOR CHILD NUTRITION PROGRAMS
The Bozeman
Project
Using Market Research to Turn a Struggling High
School Cafeteria Into a Campus Hot Spot
Survey Says!
Understanding Basic Market Research Techniques and Using Them to Appeal to All of Your
Customers More Effectively
The Most Important Meal of the
Day?
Learn How to Gain or
Solidify Support for Your Breakfast Program with Insights from Our Ground-Breaking Research
Study of Attitudes Toward School Breakfast Among Board Members, Superintendents, Principals, and
Teachers
MARKETING
NUDGE . . . AND THE NEW
REGS!
Marketing and Customer Service Techniques to Help Your
Customers Make the Right
Choices!
Marketing Wellness, Bite by
Bite
Taking the Lead on the Wellness Initiative in Your District Can Pay Off
Big in Increased Respect for Your Program
What They Don't Know Can Hurt
Them
Making the Connection Between Kids'
Nutrition Knowledge and Eating Behaviors
Selling Nutrition, Teaching
Lunch
Marketing Good Nutrition in the Classroom --
and the Lunchroom
Menu Marketing Magic -- in Print
and on the Web
Techniques For Turning Your School Meals Menu Into An Incredible Sales Machine
– On Paper And
On-line!
I'm Glad There's No Cafeteria in MY
School!
Inspiring Tales of Exciting Cafeteria
Transformations!
Finding the
Keepers
Creative Marketing Strategies For
Attracting Good Employees to Staff Your Child Nutrition Operations – and Keeping Them Once They're on
Board
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