Does your menu grab your customers and keep their attention?  Does it promote your products and services in a professional and effective manner?  Does it look good on the customer’s refrigerator – and on your system’s web site? That often-overlooked menu is unquestionably one of the strongest marketing tools you possess – but only if it serves as a promotional and public relations device for your program, instead of just a list of food.  This session will show you how to leverage the marketing value of your menu and turn your humble monthly calendar sheet into a School Meals marketing machine!

Session Objectives:

Participants will understand the marketing potential of their monthly menu and how to unlock that potential for their programs.

Participants will see and take with them dozens of samples of attention-grabbing menu designs.

Participants will learn about simple computer programs that allow them to create a professional-looking menu and post a beautiful menu on their system’s web site that will look just as good when their customers print it at home.