Speaker Bio Please go here for a print-friendly pdf version of this bio, including a short
version you can use as a speaker introduction for employee groups
John Bennett owns and operates his own school food service marketing firm, but he got his
start at age 16 as a crab steamer in a Maryland crab house. John worked for eight years as a busboy, cook, and
waiter while he earned his B.A. in English from Towson University in Baltimore and his M.A. in Rhetoric and
Writing from North Carolina State University in Raleigh. (He still loves to cook, and has inflicted a lot of new
recipes on his family during the pandemic!)
John has written extensively for journals, newspapers, and marketing firms nationwide,
specializing since 1991 in child nutrition marketing. John served as Community Outreach Coordinator for the
Maryland Department of Education's Nutrition Office from 1992 - 1995, and ever since then he has worked
exclusively with child nutrition professionals across the U.S. as a marketing, public relations, customer
service, and community outreach consultant. He has spoken at nine national SNA conferences and in more
than 40 states. His "School Meals: We Serve Education Every
Day" public service advertising campaign has been used by
states and districts from Alaska to the Florida Keys, and his "Wellness is a Way of Life" campaign is
used in nearly 500 child nutrition programs nationwide. Recently, John created highly successful
campaigns for the introduction and on-going implementation of the New Lunch and Breakfast Regs, and he's spent this
entire year helping his Menu Magic subscribers get effective and powerful messages out about the
incredible services you all are providing during the Covid-19
pandemic. John also wrote three marketing case studies
for the first two editions of the book Managing Child Nutrition
Programs, edited by Josephine Martin.
John's considerable persuasive powers won him several regional ADDY awards for his advertising
work, and for the last 30 years he's brought that expertise to bear exclusively in the service of improving the
image of School Meals and increasing kids' participation in our programs.
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