Conference Keynotes
& Breakout Sessions

Your Image is Always Showing
Creating a Consistent and Effective Identity Campaign for Your Child Nutrition Program

• Suitable for a Breakout Session (or as a General session or Keynote at a meeting specifically for administrators)
• Primarily targeted at Directors, Supervisors, and other front-office staff, as well as regional, state, and local Child Nutrition Administrators.  Managers, Cooks, and Employees may enjoy and benefit from the session, too.
• Session Length: 45-75 minutes

Session Description:

The way you present your program to your community can, in a few brief seconds, define your customers’ notions of what you do and how you do it.  That’s why every local child nutrition program can benefit from an identity campaign, like the ones undertaken in recent years in  Moorhead, Minnesota and Denver, Colorado.  The elements were deceptively simple: an internal mission statement, a new logo, a basic program brochure.  But each of these elements would affect the mindset of the staff, the public image of the operation, and the direction of the program for years to come.  We'll also talk about branding your school restaurants.  By paying close attention to the details of such communication strategies, you can proactively shape your customers’ perceptions of your entire program.

Session Objectives:

Participants will gain a better understanding of how the simplest messages create an identity for their programs in their customers' minds.

Participants will hear and see the step-by-step process used to create a basic identity campaign for school districts.

Participants will take away the ability to forge an identity campaign for their own systems.