Conference Keynotes
& Breakout Sessions

I'm Glad There's No Cafeteria in MY School!
When does a cafeteria become a restaurant? When you decide to see it that way!

  • Suitable for a Keynote or Breakout Session for a general audience, particularly for a mixed audience including Managers, Cooks, and other Employees
  • Session Length: 45-90 minutes

Session Description:

This session describes how the exciting change from cafeteria to restaurant takes place, focusing on case studies of actual school restaurants that I've helped transform.  The presentation features insights on:

  • crucial shifts in employee thinking
  • innovations in menu structure and design
  • market research techniques to help find out what kids want -- and also to get them pumped about the coming changes
  • ideas for positive, proactive communications with kids, parents, teachers, and administrators to give everyone a stake in the success of the project
  • promotions to keep your customers interested
  • simple decor changes to revitalize your environment
  • and ways to generate lots of positive coverage for your new restaurant by using the local press and media

Years ago, we used thinking like this to boost participation at the Gator Galley Restaurant (at Davidsonville Elementary School in Maryland) by 52% the first year, by 77% over three years, and by 110% over 5 years.  Ever since then, we've used this template to help turn other cafeterias into School Restaurants.  And best of all, the switch doesn't have to be expensive -- the most important changes are in the ways you and your employees think! We'll identify seven key steps that directors and managers can follow to implement similar changes in their cafeterias -- excuse me, restaurants -- and realize similar results.

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