You can't know how to market to your many audiences until you know exactly what they think of your products and services. And even if you think you know what they think, you might be basing your all-important marketing decisions on faulty information and flawed methodologies. Confused? You won't be after this practical, easy-to-understand overview session on market research strategies and techniques. You'll learn how to do qualitative and quantitative market research, and you'll take home ready-to-use surveys and focus group guides. You'll also see video of focus groups conducted among students and parents about school food service. In marketing, perception is reality -- but you can't begin to change the reality of your program for parents, kids, administrators, and teachers until you know precisely what those perceptions are. Learn how at this concise and informative presentation.