Conference Keynotes
& Breakout Sessions

Seize the Market!
Want to Know Success in Your Child Nutrition Programs?  Then Know Your Targets. Know Your Strengths.  And Know that Good Public Relations Is Everyone's Business!

• Suitable for a Keynote Session for a general audience
• Session Length: 45-75 minutes

Session Description:

There's never been a more exciting time to be in school nutrition. The last years have already seen tremendous changes in our business, and more change is coming. How can we best meet these challenges and make the excitement and change work in our favor? One key way is by paying careful attention to marketing and public relations. Aggressive, coordinated marketing was almost unheard of in school nutrition just a few years ago. But today, more and more programs are emphasizing customer satisfaction and community outreach in new and innovative ways. This session will provide participants with some easy-to-understand marketing concepts for everyday use. Then we'll hear how everyone in a child nutrition program can contribute to our continued success by taking part in a comprehensive and on-going public relations effort. Delivering good nutrition to lots of kids and delivering positive messages to the key audiences who shape the fate of our programs will allow us to Seize the Market in the exciting times ahead!