Child Nutrition Professionals have traditionally thought in terms of teaching nutrition and selling lunch - this session will prove to you that half the battle in succeeding at both tasks is to turn that thinking completely around! This presentation aims to help you tackle two of the toughest sales challenges facing school food service today: promoting your programs as a school-wide resource for nutrition education and getting your customers to accept and even clamor for healthier foods. We’ll outline numerous communications strategies for integrating nutrition education into the classroom -- and for getting the kids to avidly eat your words!