Conference Keynotes
& Breakout Sessions

Are You Nasty or Awesome?
What Kids Think of Us, How We Can Find Out, and Why We Should Care
Breakout Version

• This version is suitable for a Breakout Session (or as a General session or Keynote at a meeting specifically for administrators) 
• Primarily targeted at Directors, Supervisors, and other front-office staff, as well as regional, state, and local Child Nutrition Administrators.  Managers, Cooks, and Employees may enjoy and benefit from the session, too.
• Session Length: 60-120 minutes

Session Description:

This is the "nuts and bolts" version of this session, which delves more deeply into the details of devising a market research project.  Using one specific project from our portfolio as a template, we'll define exactly what market research is, why it's important, how to do it, and what to do with the knowledge you gain.

Several years ago, we undertook a ground-breaking market research study among middle and high school students in 20 Florida schools in six districts. Over 200 kids were videotaped during 27 hours of focus groups, and 9,000 students answered a detailed survey about the child nutrition programs at their schools. They shared their thoughts with us about service, environment, food quality, and much more. And they told us what they know (or more often what they don't know!) about good nutrition. Along the way, the kids threw a few surprises at us -- and we picked up some customer satisfaction secrets that may surprise you, too. Whether you work with younger or older kids . . . in urban, suburban, or rural schools . . . in the southeast U.S. or the northwest or anywhere in between, this session will help your Child Nutrition Program reach more of its customers more often!