Price Increase Talking Points
 
This page contains materials to help our Menu Magic subscribers explain the mandated price increase to their board, the press, or other interested parties.  Using these talking points, etc., we hope that you'll be able not only to explain the increase, but also to help leave your audiences with a positive view of the impact of the change. 
 
Please let us know if there's anything we left out or should have addressed differently. 
 
We will add to and/or revise these materials over the next few weeks.  Please let us know if these materials are helpful and what else you need.  We will try to respond as quickly as possible.  
 
Please keep in mind that the materials will not be exactly right for your specific local situation.  Revise and edit as necessary.
 
Please check back here for our additions/revisions; we may not be able to send an email blast for every change.  We will note next to the links if changes have been posted. 
 
If you have to raise prices, our best public relations advice at this point is to try to not be too defensive or apologetic about it, but rather to use this as an opportunity to let your communities know that the increase will help you make your offerings a healthy as possible for your customers.
 
Thanks,
John Bennett
 
  • Use this editable Word document version of your points for distribution.  If a reporter (or your board or your boss or whoever) talks to you over the phone, you may not get the opportunity to use the talking points fully in your response.  Follow up with this document to make sure they know your full position.  Attach this editable Word document version of your points to an email to anyone who asks you for a statement about the increase – that way a reporter can cut and paste your exact words, if they’re so inclined.  In the subject line, write "Further thoughts on the price increase request," and in the body of the email write something like, "Hi, ______. I thought you might like to see a summary of the points I’m going to make to the board about the required price increase.  Please let me know if you have any other questions.”   Be sure to revise and read the file over to make sure it sounds right to you for your situation (or call us for help), and Be sure to send it as a fresh new email, without any other correspondence below!  And attach a read-receipt.

PLEASE NOTE:
The materials provided on this page and at any and all of the links above are copyrighted property of JBCS, Inc., and cannot be used in part or whole unless you have an active subscription to Menu Magic.

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