Nutshell Summary

Fed Up, the new feature-length documentary about childhood obesity, added sugar, and the American processed food industry, opens in selected cities May 9, with openings in other cities to follow later in May and, depending on how the movie does at the box-office, in more cities in June and beyond.

We’ve not seen the full movie yet, but it reportedly also implicates meals/foods served at schools as part of the problem.

While it’s possible that you may need to react to a local story about the movie at any time, we can’t know yet how big a deal it will be.

Our best advice right now:

• Thoroughly read this strategy brief and any updates we send out subsequently.
• See the movie, if it’s playing near you.
• Be ready to use the talking points we’re providing if called on to make a comment or do an interview.
• Please let us know if you have any ideas for making this prep even stronger!
• Remember, it’s always acceptable to tell a reporter that you are busy at the moment and will get back to them right away (be polite!); then, reread the talking points and use them when commenting, or call us if you need further advice before speaking.

Again, you may not need to respond at all, but better to be aware and prepared!

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